GeoHero · pipedrive.com · Chapter 0 of 5
pipedrive.com
- ▲ presence in measured cells
- △ strict criterion (cited in most runs)
- CI 95% (runs)
| Market | US · en |
|---|---|
| Positioning (inferred) | CRM de vendas mais fácil de usar que acelera crescimento através de geração qualificada de leads |
| Scope | up to 5 competitors benchmarked |
GeoHero · pipedrive.com · Chapter 1 of 5 · Where you stand in AI answers today
Where you stand in AI answers today
Executive summary
You are behind in AI search: rivals are cited more often than you across the measured questions. The prioritized plan below is how you close the gap.
Top 3 moves now
- High Publish citable content for "best tmrr providers": high-value demand with no competitor cited yet. Be the first source AI picks.
- Medium Win the answer for "top ia ai companies": real demand, but salesforce are already cited. Out-evidence them.
- Medium Win the answer for "top tmrr companies": real demand, but salesforce are already cited. Out-evidence them.
Put the two surfaces together and the shared demand hole comes into focus:
Composite gap · AI × organic
| Question with no AI citation | Stage | searches/mo |
|---|---|---|
| what is customer feedback surveys | Top of funnel | 301,000 |
| how does customer feedback surveys work | Top of funnel | 301,000 |
| how does ia ai work | Top of funnel | 301,000 |
| what is techniques for market research | Top of funnel | 301,000 |
| how does techniques for market research work | Top of funnel | 301,000 |
Where the value leaks, by competitor
| Domain | Traffic value/mo |
|---|---|
| salesforce.com | $6,555,230 |
| monday.com | $4,311,052 |
| hubspot.com | $931,532 |
| freshworks.com | $905,540 |
| zoho.com | $790,316 |
GeoHero · pipedrive.com · Chapter 2 of 5 · Why the engines pick someone else
Why the engines pick someone else
AI visibility
How often the brand shows up when buyers ask AI assistants (ChatGPT, Gemini, Perplexity, Claude) and in the AI answers on Google and Bing.
| Share of voice | 7.4% |
|---|---|
| Coverage | 15.9% of measured answers · not enough measurements for a confidence interval |
| Addressable gap | 987,602 searches/mo (proxy estimate) |
By engine
| Engine | Method | Answers | Citations | SoV |
|---|---|---|---|---|
| Bing Copilot (proxy SERP) | AI answer in search (proxy) | 360 | 0 | 0.0% |
| ChatGPT | native chat | 480 | 22 | 2.5% |
| Claude | native chat | 480 | 108 | 9.8% |
| Gemini | native chat | 480 | 30 | 2.2% |
| Google AI Mode | AI-answered search (EN only) | 360 | 132 | 12.2% |
| Google AI Overviews | AI-answered search | 360 | 117 | 19.6% |
| Perplexity | native chat | 480 | 68 | 4.9% |
Share of voice is within-tool: engines cite very different sources, so shares are never compared in absolute terms across engines; only trends within an engine.
Prompt × engine coverage
Which questions the brand is cited on, in which engine. ✓ cited · × not cited · - not measured. Hover a cell for the engine and the runs behind it.
| Question | BNG* | GPT | CLD | GEM | AIM | AIO | PPX |
|---|---|---|---|---|---|---|---|
| ⚑ what is and customer service | × | × | × | × | × | × | × |
| ⚑ how does and customer service work | × | × | × | × | ✓ | × | × |
| what is contact relationship management software | × | × | × | × | × | × | ✓ |
| how does contact relationship management software work | × | × | × | × | ✓ | ✓ | × |
| what is crm | × | × | × | ✓ | × | × | × |
| how does crm work | × | × | × | ✓ | ✓ | × | × |
| what is crm customer management | × | × | × | × | × | × | × |
| how does crm customer management work | × | × | × | × | ✓ | ✓ | ✓ |
| what is crm customer relations | × | × | × | × | ✓ | × | × |
| how does crm customer relations work | × | × | × | × | × | ✓ | × |
Engine codes: BNG* Bing Copilot (proxy SERP) · GPT ChatGPT · CLD Claude · GEM Gemini · AIM Google AI Mode · AIO Google AI Overviews · PPX Perplexity · * proxy: measured on the SERP, no chat answer read
⚑ 12 malformed questions flagged across the full measurement, 2 of them in the rows above. All of them stay in the measurement and are excluded from the prioritized queue.
Questions where the brand is absent
Ranked by opportunity priority.
| Question | Stage | Competitors already cited | searches/mo |
|---|---|---|---|
| best customer feedback surveys providers | Mid funnel | hubspot, salesforce, zoho | 30,100 |
| best techniques for market research providers | Mid funnel | hubspot, salesforce | 30,100 |
| top techniques for market research companies | Mid funnel | hubspot, salesforce, monday | 30,100 |
| top customer feedback surveys companies | Mid funnel | hubspot, salesforce, zoho | 30,100 |
| what is customer feedback surveys | Top of funnel | salesforce, zoho | 30,100 |
| how does customer feedback surveys work | Top of funnel | hubspot, salesforce, zoho | 30,100 |
| what is techniques for market research | Top of funnel | hubspot, salesforce, monday | 30,100 |
| how does techniques for market research work | Top of funnel | hubspot, salesforce, monday | 30,100 |
⚑ 9 malformed prompts excluded from prioritization. Full measurement in the appendix.
Who the AI cites as sources
The pages that win the citation slot: where to be born citable.
| Domain | Citations | Questions |
|---|---|---|
| youtube.com | 789 | 59 |
| salesforce.com | 529 | 42 |
| zapier.com | 483 | 33 |
| pipedrive.com | 440 | 38 |
| 6sense.com | 328 | 25 |
| reddit.com | 326 | 45 |
| monday.com | 293 | 35 |
| en.wikipedia.org | 273 | 36 |
| zendesk.com | 260 | 34 |
| g2.com | 248 | 29 |
Why the AI cited these sources
- What Is Customer Service? A Complete Guide | Salesforce · "What Is Customer Service? * Customer service is the support you offer your customers — both before and after they buy and use your..."
- Customer Service: Definition, Examples, and Tips - Coursera · "Customer Service: Definition, Examples, and Tips. Customer Service: Definition, Examples, and Tips. Written by Coursera Staff • Up..."
- CUSTOMER SERVICE definition | Cambridge English Dictionary · "Meaning of customer service in English. customer service. noun [ U ]. us. Your browser doesn't support HTML5 audio. /ˌkʌs.tə.mɚ ˈs..."
- Video: Customer Service | Definition, Characteristics & Types · "What Is Customer Service? Before, during, and after the client's needs are satisfied, customer service entails attending to their ..."
What buyers actually ask
Follow-up questions the engines expanded from the seed queries: the real demand behind the topic.
What the AI answered
- "what is customer feedback surveys" · ChatGPT: "Customer feedback surveys are tools used by businesses and organizations to gather information and opinions from their customers about their products, services, or overall experience. These surveys typically consist of …"
- "what is customer feedback surveys" · Perplexity: "**Customer feedback surveys** are structured questionnaires businesses use to collect customers’ opinions, experiences, and satisfaction levels about a product, service, or brand.[1][2][8] They usually ask about things…"
- "what is customer feedback surveys" · Gemini: "Customer feedback surveys are structured tools used by businesses to gather insights directly from customers about their experiences, preferences, and perceptions of products, services, or support. They are a vital part…"
Presence is uneven across engines; here is the breakdown, one engine at a time:
Engine x-ray: where you are strong and where you are invisible
Each engine draws on different sources, so the same brand can lead in one and vanish in another. Coverage is the share of measured questions where the engine cited you.
| Engine | Cited / measured | Your coverage | |
|---|---|---|---|
| Google AI Mode | present | 20 / 60 | 33.3% |
| Google AI Overviews | present | 20 / 60 | 33.3% |
| Claude | present | 13 / 60 | 21.7% |
| Perplexity | present | 8 / 60 | 13.3% |
| Gemini | present | 3 / 60 | 5.0% |
| ChatGPT | present | 2 / 60 | 3.3% |
| Bing Copilot (proxy SERP) | invisible | 0 / 60 | 0.0% |
You are strongest on Google AI Mode and invisible on Bing Copilot (proxy SERP).
Intent clusters: where the battle happens
Questions grouped by buyer intent. Coverage per cluster shows which part of the journey you own and which you are ceding.
| Cluster | Questions | Your coverage | Who dominates |
|---|---|---|---|
| Top of funnel | 23 | 8.7% | salesforce |
| Mid funnel | 30 | 66.7% | salesforce |
| Bottom of funnel | 7 | 85.7% | monday |
Coverage is the share of the cluster questions where you were cited. Ordered weakest first.
How the AI describes you when it cites you
The words the engines use about you, pulled verbatim from the answers that name your brand.
- Perplexity · "**CRM** stands for **customer relationship management**. It is both a business approach and a software system used to manage a company’s interactions with current and potential customers.[10][12][13] In practice, CRM software helps businesses: - **Store and organize customer data** in one place.[2…"
- Perplexity · "**IA** usually means **“artificial intelligence”** or **“inteligencia artificial”** in Spanish and Portuguese, and **AI** is the English abbreviation for the same thing.[1][2][6][7] In simple terms, **AI/IA** is a field of computer science that builds systems that can do tasks usually associated w…"
- Claude · "I'll search for the best CRM software providers for you. Based on the latest information, here are the best CRM software providers: ## Market Leaders The top CRM providers by market share are Salesforce (25.57%), Salesforce CRM (23.77%), and HubSpot CRM (6.60%) . ## Top Recommended Providers *…"
- Claude · "I'll search for the best CRM providers to give you current information. Based on current 2026 information, here are the best CRM providers: ## Top CRM Providers **Market Leaders:** - Salesforce dominates with 25.57% market share, followed by HubSpot CRM with 6.60% market share **Highly Recomme…"
Verbatim first-run excerpts where your brand is cited. Recurring-attribute frequencies need the full answer corpus, scheduled for a later pass.
Winning citations and rankings runs on off-page authority; here is where you stand:
Authority & backlinks
| Domain authority | 587 / 1000 |
|---|---|
| Referring domains | 27,815 · 24,451 root domains |
| Total backlinks | 1,257,423 · 918,236 source pages |
| Nofollow links | 22.3% of referring domains |
| Spam score | 7 / 100 |
Domain authority (0-1000) is a provider proxy score, not the Google position. A high spam score signals a low-quality link profile.
Authority vs. competitors
Referring domains is the most stable authority signal: harder to inflate than raw backlink count.
| Domain | Role | Authority | Ref. domains | Backlinks | Spam |
|---|---|---|---|---|---|
| hubspot.com | Competitor | 681 | 393,132 | 30,632,047 | 5 |
| salesforce.com | Competitor | 677 | 212,177 | 8,739,043 | 12 |
| zoho.com | Competitor | 619 | 127,043 | 11,584,789 | 9 |
| pipedrive.com | You | 587 | 27,815 | 1,257,423 | 7 |
| Referring domain | Authority | Spam | Already links |
|---|---|---|---|
| localiq.co.uk | 415 | 0 | hubspot.com, salesforce.com, zoho.com |
| futurepedia.io | 253 | 2 | hubspot.com, salesforce.com, zoho.com |
| vidizmo.ai | 226 | 0 | hubspot.com, salesforce.com, zoho.com |
| flywheelstaging.com | 222 | 18 | hubspot.com, salesforce.com, zoho.com |
| foreignerds.com | 222 | 0 | hubspot.com, salesforce.com, zoho.com |
| bebran.com | 204 | 0 | hubspot.com, salesforce.com, zoho.com |
| ishir.com | 198 | 0 | hubspot.com, salesforce.com, zoho.com |
| zappysys.com | 195 | 0 | hubspot.com, salesforce.com, zoho.com |
GeoHero · pipedrive.com · Chapter 3 of 5 · What to do, in order
What to do, in order
The engine view rolls up into the questions themselves; these are the ones getting away:
Gap analysis: the questions you are losing
Where buyers ask and the AI does not name you. Each gap shows who the engines cite in your place, ordered by how much demand sits behind the question.
| Question | Who takes it | searches/mo | |
|---|---|---|---|
| what is customer feedback surveys | cited in 0 of 7 engines | salesforce, zoho | 301,000 |
| how does customer feedback surveys work | cited in 0 of 7 engines | salesforce, hubspot, zoho | 301,000 |
| how does ia ai work | cited in 0 of 7 engines | salesforce | 301,000 |
| what is techniques for market research | cited in 0 of 7 engines | salesforce, hubspot, monday | 301,000 |
| how does techniques for market research work | cited in 0 of 7 engines | salesforce, monday, hubspot | 301,000 |
| what is tmrr | cited in 0 of 7 engines | no tracked competitor | 301,000 |
| how does tmrr work | cited in 0 of 7 engines | no tracked competitor | 301,000 |
| best customer feedback surveys providers | cited in 0 of 7 engines | hubspot, salesforce, zoho | 301,000 |
A gap is a question where you are absent in most engines. Ordered by estimated monthly search volume.
A number is only as good as its repeatability; here is how yours held up:
Stability: does the number survive repetition?
The same question was asked several times per engine. Answers that hold across runs are solid; answers that flip mark where you sit on the frontier.
- what is contact relationship management software
- what is crm
- how does crm work
- how does crm customer management work
- what is crm customer relationship management software
- best contact relationship management software providers
None of it compounds without the measurement and site foundation underneath:
Technical diagnostics
Measurement & tagging
What we can detect publicly on the site. Server-side measurement tools are not visible from outside; a full read needs access.
| Tool | Status |
|---|---|
| Google Tag Manager | Not detected |
| Google Analytics 4 | Not detected |
| Meta Pixel | Not detected |
| Google Ads (tag de conversão) | Not detected |
| TikTok Pixel | Not detected |
| LinkedIn Insight Tag | Not detected |
| Hotjar | Not detected |
| Microsoft Clarity | Not detected |
Search position today
| Keyword | Position | AI Overview |
|---|---|---|
| customer feedback surveys | outside top | not cited |
| ia ai | outside top | — |
| techniques for market research | outside top | not cited |
| tmrr | outside top | not cited |
| value prop | outside top | not cited |
| value proposition | outside top | not cited |
| and customer service | outside top | — |
| contact relationship management software | outside top | cited |
| crm | outside top | not cited |
| crm customer management | outside top | not cited |
Brand tone of voice
| Personality | direto, confiante, acessível, orientado a resultados |
|---|---|
| Formality | Mista |
Every gap above resolves into one prioritized plan:
Your 90-day action plan
Prioritized by impact: the moves that unlock the most measurable growth first.
| # | Do this | Priority | Why |
|---|---|---|---|
| 1 | Publish citable content for "best tmrr providers": high-value demand with no competitor cited yet. Be the first source AI picks. | High | 30,100 searches/mo |
| 2 | Fix: Tagging GTM container not detected in HTML — create from scratch or confirm tagging is inline. | High | — |
| 3 | Fix: Tagging Meta Pixel not detected. Required for prospecting / retargeting via Meta Ads. | High | — |
| 4 | Win the answer for "top ia ai companies": real demand, but salesforce are already cited. Out-evidence them. | Medium | 30,100 searches/mo |
| 5 | Win the answer for "top tmrr companies": real demand, but salesforce are already cited. Out-evidence them. | Medium | 30,100 searches/mo |
| 6 | Win the answer for "best ia ai providers": real demand, but hubspot, salesforce are already cited. Out-evidence them. | Medium | 30,100 searches/mo |
| 7 | Win the answer for "best customer feedback surveys providers": real demand, but hubspot, salesforce, zoho are already cited. Out-evidence them. | Medium | 30,100 searches/mo |
| 8 | Win the answer for "best techniques for market research providers": real demand, but hubspot, salesforce are already cited. Out-evidence them. | Medium | 30,100 searches/mo |
| 9 | Win the answer for "top techniques for market research companies": real demand, but hubspot, salesforce, monday are already cited. Out-evidence them. | Medium | 30,100 searches/mo |
| 10 | Win the answer for "top customer feedback surveys companies": real demand, but hubspot, salesforce, zoho are already cited. Out-evidence them. | Medium | 30,100 searches/mo |
GeoHero · pipedrive.com · Chapter 4 of 5 · The evidence behind every number
The evidence behind every number
Raw evidence: what the AI answered, word for word
The receipt behind the numbers. These are real answers from the run, with your brand marked so you can see exactly how you show up.
Verbatim excerpt of the first run per response, with your brand highlighted. Longer answers are trimmed.
Market divergence
This is a single-market edition, measured in US. Cross-market divergence needs a second market run, which this report did not include.
AI answers and classic organic search draw on the same demand; here is the search half:
Organic search market share
Your own keywords
42,067 ranked keywords · 4,116,000 monthly searches combined.
| Keyword | Volume | Position |
|---|---|---|
| customer feedback surveys | 301,000 | 50 |
| ia ai | 301,000 | 2 |
| techniques for market research | 301,000 | 54 |
| tmrr | 301,000 | 54 |
| value prop | 301,000 | 6 |
| value proposition | 301,000 | 11 |
| and customer service | 165,000 | 74 |
| contact relationship management software | 165,000 | 14 |
| crm | 165,000 | 11 |
| crm customer management | 165,000 | 36 |
Market share vs. competitors
Presence = volume-weighted share of the keywords each domain ranks for organically.
| Domain | Keywords | Top 10 | Avg. position | Presence |
|---|---|---|---|---|
| salesforce.com | 189 | 97 | 18.2 | 39.1% |
| hubspot.com | 189 | 29 | 28.9 | 43.4% |
| zoho.com | 189 | 23 | 31.6 | 34.1% |
| pipedrive.com | 20 | 3 | 31.2 | 2.5% |
By search intent
Classified coverage: 99.6% of the universe volume.
| Intent | Volume | Your share |
|---|---|---|
| informational | 123,763,000 | 0.7% |
| commercial | 19,380,000 | 1.2% |
| navigational | 16,029,500 | 0.0% |
| transactional | 3,676,000 | 0.0% |
In AI answers, the brand is cited in 15.9% of measured questions across 7 engines: the same demand, two surfaces.
GeoHero · pipedrive.com · Chapter 5 of 5 · How this was measured, and what was not
How this was measured, and what was not
Turn this into an ongoing edge
You have the map: where AI cites you, the demand you are missing, and the dollar value at stake.