Profound Pricing: All 3 Tiers Broken Down, Plus the Costs the Pricing Page Doesn't Show

Profound's pricing page lists three tiers, Starter at $99/month, Growth at $399/month, and a custom-priced Enterprise tier, with annual billing running roughly 17% cheaper than paying month to month. That much is on the page. What isn't obvious at a glance is how the tiers actually compare on a cost-per-prompt basis, which features are genuinely Enterprise-only regardless of how much prompt volume you need, and how Profound's pricing stacks up against Peec AI and Otterly.AI, its two closest AI-visibility-native competitors. This breaks all of that down using the published figures plus our own July 2026 competitor research.

"Profound pricing" carries 210 monthly searches, and the current top-ranked page for it, unsurprisingly, is Profound's own pricing page, which lists tiers and feature checkmarks but, like most vendor pricing pages, doesn't help you figure out which tier you actually need or what the real cost-per-outcome looks like once you factor in your specific engine and prompt requirements.

All Three Tiers, In Full

Starter, $99/month (billed annually)

• 1 answer engine tracked: ChatGPT only.
• 50 tracked prompts.
• 1 seat.
• 100 agent credits per month.
• Email support only.
• No API access.
• No weekly opportunities reporting listed.
• Best for: a small company just starting to check whether AI engines mention its brand at all, with no need for multi-engine or team-wide reporting yet.

Growth, $399/month (billed annually), Profound's most-promoted tier

• 3 answer engines tracked (typically ChatGPT, Perplexity, and Gemini, confirm current engine set directly).
• 100 tracked prompts.
• 3 seats.
• 400 agent credits per month.
• Roughly 4 weekly opportunities surfaced.
• Still no API access.
• Email support (no dedicated Slack channel until Enterprise).
• Best for: a growing company actively building AEO-oriented content, not just monitoring, with a small team that needs shared access to the dashboard.

Enterprise, custom pricing

• Up to 10 answer engines tracked.
• Multiple companies or brands trackable under a single account, relevant for agencies or multi-brand portfolios.
• Customizable prompt volume, no fixed cap published.
• Full API access.
• ChatGPT Shopping tracking included.
• Custom agent-credit allocation.
• Dedicated Slack support.
• SSO/SAML and SOC2 compliance.
• Best for: large companies or agencies running AEO campaigns across multiple clients or brands, or any team that specifically needs API access or enterprise security compliance, since neither is available below this tier at any price.

The Real Cost Per Prompt, Calculated

Sticker price alone hides how the tiers actually scale. Working the math:

• Starter: $99 ÷ 50 prompts = $1.98 per tracked prompt per month, covering 1 engine.
• Growth: $399 ÷ 100 prompts = $3.99 per tracked prompt per month, covering 3 engines, nearly double Starter's per-prompt rate.

That doubling isn't a pricing mistake, Growth is also buying 2 additional engines and 2 additional seats, not just more prompt capacity, so the per-prompt math alone understates what you're actually paying for. But it does mean that if your real need is simply "more prompts on the one engine we already track," Growth is a comparatively expensive way to get there, since you're paying for engine and seat expansion you may not use. If prompt volume on a single engine is your bottleneck, it's worth asking Profound's sales team directly whether prompt-only add-ons exist on Starter before assuming Growth is the only path up.

The Annual Discount, Quantified

Profound's roughly 17% annual discount is meaningful at scale but easy to underweight when budgeting month to month. On the Growth tier, that's the difference between $399/month billed monthly (effectively $4,788/year) and the annual-equivalent rate that works out closer to $3,990/year, roughly $800 saved annually for committing upfront. Whether that tradeoff makes sense depends on how confident you are in the category, and in Profound specifically, over a 12-month horizon, this is still a fast-moving market where vendor pricing and feature sets shift.

What's Genuinely Locked Behind Enterprise

Five things are Enterprise-only regardless of how much prompt volume or how many engines you'd otherwise need on a lower tier:

• API access. Neither Starter nor Growth includes it, if you need Profound's data flowing programmatically into an internal dashboard or BI tool, Enterprise is the only path, even if your prompt and engine needs are otherwise modest.
• ChatGPT Shopping tracking. A narrower, commerce-specific tracking capability not available below Enterprise.
• Custom agent-credit allocation. Starter and Growth cap agent credits at fixed monthly amounts (100 and 400 respectively); Enterprise allows negotiated custom volumes.
• Dedicated Slack support. Both lower tiers get email support only.
• SSO/SAML and SOC2 compliance. Relevant if your company's procurement or security team requires either as a condition of purchase, in which case the tier decision isn't really a budget decision at all, it's a compliance gate.

Profound vs. Peec AI vs. Otterly.AI: Pricing Side by Side

• Profound: $99 (Starter) to $399 (Growth) published, Enterprise custom. Fully transparent dollar pricing on the two lower tiers.
• Peec AI: Four named tiers (Starter, Pro, Advanced, Enterprise) with feature and engine-coverage differences published, but no dollar amounts listed publicly at the time of this scan, contact sales for actual pricing.
• Otterly.AI: Publicly listed starting around $29/month based on third-party pricing aggregators, well below Profound's Starter tier, though with narrower reported feature depth per our review of its homepage positioning.

The practical implication: if pricing transparency itself matters to your procurement process, not just the final number, Profound is currently the easiest of the three to budget against without a sales call, since its dollar figures are public and specific.

Two Worked Examples: Who Actually Needs Which Tier

A five-person DTC brand tracking one core product category. Buyer questions cluster around 15-20 real phrasings ("best [product] for [use case]," "[brand] vs [competitor]," "is [brand] worth it"), and the team mostly cares about ChatGPT and Google, where most of its customers actually search. Starter's 50-prompt, ChatGPT-only cap comfortably covers this, and the $99/month price is easy to justify against even a modest marketing budget. Growth's extra engines (Perplexity, Gemini) would mostly go unused here, since this buyer profile doesn't research heavily on either. The math only changes if this brand later expands into a second product line, at which point the prompt count roughly doubles and Starter's cap starts to bind.

A 12-person marketing agency running GEO tracking across 6 client brands. This is the scenario where Growth's 3-seat, 3-engine, 100-prompt structure breaks down fast, 6 brands at even 20 prompts each is 120 prompts, already over Growth's cap, and the agency almost certainly needs API access to pipe data into client-facing dashboards rather than screen-sharing Profound's native UI on client calls. This is a clean case for skipping straight to the Enterprise conversation rather than starting on Growth and hitting the ceiling within the first billing cycle, since re-negotiating mid-contract is generally a weaker position than negotiating Enterprise terms from the start.

Why AI-Visibility Pricing Keeps Shifting

Worth naming directly: pricing across this entire category, Profound included, has moved more in the past year than pricing typically does in mature SaaS categories, because the category itself is young enough that vendors are still testing what buyers will pay for which capability. A tier structure that looks stable today can restructure within a few quarters, more granular prompt-based pricing, engine add-ons priced separately, or usage-based agent-credit models replacing flat monthly caps are all plausible directions given how the market is still shaking out. The practical implication: treat any pricing breakdown, including this one, as accurate at the time of publication rather than a permanent reference, and re-verify directly with the vendor before signing an annual contract, especially given the 17% annual-versus-monthly gap that makes switching mid-year costly if terms change.

A Checklist Before You Commit

• Count your actual required engines first, not your aspirational list. Paying for Growth's 3-engine coverage when your buyers only research on ChatGPT and Google means you're paying for Perplexity and Gemini tracking you won't use.
• Estimate your real prompt volume need before assuming Starter's 50 is enough. A single product line with 10-15 core buyer questions, tracked across a handful of phrasing variations, can eat that cap faster than expected.
• Confirm whether API access is a hard requirement now or a "maybe eventually." If it's a hard requirement, skip straight to an Enterprise conversation rather than starting on Growth and hitting a wall later.
• Ask specifically what's included in the "weekly opportunities" count on Growth, since roughly 4 per week is a modest number if your category has dozens of relevant buyer-intent prompts to track.
• Compare the annual-versus-monthly gap against your own cash-flow preference, not just the percentage discount, a 17% saving is real, but locking in 12 months in a market moving this fast is a genuine tradeoff, not a free win.

How This Compares to Traditional SEO Tool Pricing

If your budgeting reference point is a traditional SEO platform, the comparison is useful but imperfect. A mid-tier traditional rank tracker often runs $100-300/month for tracking thousands of keywords across a handful of search engines, a much larger raw tracking volume than Profound's 50-100 tracked prompts on Starter or Growth. That's not a knock on Profound's pricing, it reflects a real structural difference: a traditional keyword ranks in one of ten fixed positions per search engine, a straightforward, cheap-to-compute signal at scale, while an AI engine generates a unique synthesized answer per prompt per run, a fundamentally more expensive thing to track and analyze at the same volume. Expect AI-visibility tracking to cost more per tracked query than traditional rank tracking for the foreseeable future, and budget accordingly rather than assuming price parity with tools you're already used to paying for.

Related Reading

For the full feature breakdown behind these tiers, see Profound GEO explained. For Profound compared directly against Otterly and Peec as alternatives, see Profound, Otterly, and Peec AI: alternative comparison. For a broader set of Peec AI alternatives at different price points, see Peec AI alternatives compared.

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Pricing figures reflect publicly listed rates at the time of research (July 2026) and are subject to change without notice; confirm current pricing directly with Profound before purchasing. This is not sponsored or vendor-provided content, figures are drawn from Profound's own public pricing page, cross-checked against third-party pricing aggregators, by the GeoHero Research Team.