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Playbooks
How to Optimize for Google AI Overviews on Local Queries
Local, service-plus-city AI Overview citations run on a different input than a generic informational one: does a page state the specific local fact plainly, and is it corroborated elsewhere. Here's what that means for structured data and location pages.
6 min readHow to Build a Citable Local Business Profile Across the Web
A citable local business profile isn't about more directories, it's the same name, address, phone, hours, and category matching exactly everywhere an AI engine cross-references them. Here's the audit that finds the mismatches quietly suppressing your citations.
6 min readWhat Should a Small Business's Google Business Profile Say to Get Cited by AI?
A Google Business Profile is a free, already-indexed GEO asset most small businesses under-fill. Here's the field-by-field checklist, ranked by AI citation impact, not by Google's own edit-screen order.
6 min readHow to Optimize Your Google Business Profile for AI Overviews
Google AI Overviews and AI Mode don't read your Google Business Profile the way a human visitor does. Here's a field-by-field breakdown of what actually feeds a local AI answer, and why 'complete' for a person isn't the same bar as 'complete' for extraction.
6 min readHow Does a Local Business Get Recommended by ChatGPT?
ChatGPT leans on three signals for local queries: Google Business Profile completeness, review volume and recency, and structured LocalBusiness schema. Here's the five-step sequence, in the order that shows up fastest.
6 min readHow Does a Small Service Business Get Local AI Search Visibility in 30 Days?
A week-by-week 30-day plan for plumbers, clinics, agencies, and contractors: baseline scan and profile fixes in week 1, FAQ and reviews in week 2, citations in week 3, re-scan and prompt-test in week 4.
6 min readLocalBusiness Schema for AI Search: A Step-by-Step Implementation Guide
How to implement LocalBusiness schema (and vertical subtypes like Restaurant or MedicalClinic), Review/AggregateRating, and FAQPage on a location page, plus three mistakes specific to local pages: multi-location duplication, mismatched NAP, and stale hours.
6 min readMulti-Location GEO: How to Get Every Location Cited by AI Engines
Multi-location GEO fails for one recurring reason: near-identical pages, profiles, and schema across branches collapse into one signal, so AI engines cite the wrong location or drop the business entirely. Here's the four-step fix.
6 min readHow Do I Optimize My Small Business Website for AI Search Without a Dev Team?
A no-code path through the technical GEO checklist: schema markup via Google Tag Manager, FAQ schema your CMS already generates, and an honest answer on llms.txt for Wix and Squarespace.
6 min readDo Reviews Influence What AI Engines Say About Your Business? A Practical Guide
Reviews influence AI answers through their text, not their average. Here's what volume, recency, specificity, and owner responses actually feed into an AI engine's citation, and a playbook for generating and answering reviews accordingly.
6 min readHow Does a Small Business Compete With Bigger Brands in AI Overviews?
AI Overviews cite a small, per-query set of sources, not an overall brand-size leaderboard. Here's the content template our own data shows earning that citation slot, and why a national brand's stale page is genuinely beatable.
6 min readGEO Optimization: The Complete Practitioner's Framework
Generative engine optimization done properly is a three-phase process, not a checklist you run once. Here's the full framework, phase by phase, with the honest timelines and failure modes most guides skip.
11 min readHow to Rank in AI Search Results: The Multi-Engine Framework
Ranking in AI search results means something different on ChatGPT than on Google's AI Overviews. Here's a single framework covering all four major engines, with the per-engine differences most single-engine guides skip.
11 min readGenerative Engine Optimization Best Practices: The Full Checklist
Every generative engine optimization best practice that's actually actionable, organized into four layers (access, structure, authority, and measurement), with what to do first.
7 min readHow to Run a GEO Audit: A 7-Step Checklist
A practical, step-by-step GEO audit: how to check whether ChatGPT, Perplexity, Gemini, and Google's AI Overviews cite your site today, what to fix first, and how to track the delta over time.
8 min readHow to Measure Generative Engine Optimization: A Methodology
The exact, replicable methodology for measuring generative engine optimization (prompt set, engine coverage, citation logging), documented from our own 240-response research run.
7 min readWhat Is llms.txt and Do You Need One?
llms.txt is a plain-text index at your domain root that tells AI crawlers what your site is and which pages matter most. Here's what it actually does, a real working example, and how to implement one.
7 min readPrompt Monitoring for AI Search: A Practical Guide
What prompt monitoring means for AI visibility, why it isn't the same as rank tracking, and how to build a prompt set that actually tells you whether AI engines cite your brand.
8 min readSchema Markup for AI Search Engines: FAQ, HowTo, and Answer Capsules
A step-by-step guide to structured data for AI visibility, FAQPage and HowTo schema, Organization markup, and how to write an 'answer capsule' a model can lift and cite correctly.
7 min readAI SEO Agents: What They Are and Whether You Need One
AI SEO agents are autonomous or semi-autonomous systems that execute SEO tasks with an LLM in the loop. Here's what they actually do, how they differ from GEO monitoring tools, and the honest tradeoffs of letting one act on your site.
7 min readHow to Track Brand Mentions in AI Answers: A Step-by-Step Playbook
A replicable, step-by-step process for tracking how often ChatGPT, Claude, Gemini, and Perplexity mention your brand, the exact method behind our own 240-response dataset, not a vendor claim you have to take on faith.
10 min readWhite-Label AI Visibility Reporting: A Playbook for Agencies
Most white-label SEO software treats AI visibility as a bolt-on feature. Here's how to build a real white-label AI visibility report for clients, what to include, and how to price it as its own service line.
11 min read