Glossary
Buying-Intent Prompt
A test question phrased the way a real buyer would ask it when comparing or choosing a provider, not a broad category keyword. The basis for a defensible citation measurement.
Definition
A buying-intent prompt is a question written the way a real prospective buyer would type it when comparing options or trying to make a decision, for example "what are the best [category] tools" or "is there a free way to try [category]", rather than a broad, generic category keyword.
A prompt set built only from category head terms tends to overstate how well a brand is doing, because those are the easiest prompts to be cited on and the least representative of how buyers actually phrase real decisions. A defensible measurement declares its buying-intent prompt set before showing a citation number.
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See how this is measured
This term is part of the same declared methodology every score on this site follows: which prompts, which engines, how many runs.
Related terms
Prompt Set
The declared, fixed list of questions run against each AI engine to produce a citation score. Kept stable across measurement runs so a later delta reflects the market, not a different question.
Citation
A brand or domain named, linked, or otherwise identified as a source inside an AI engine's answer to a prompt. The base unit every score on this site is built from.
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