Glossary
Prompt Set
The declared, fixed list of questions run against each AI engine to produce a citation score. Kept stable across measurement runs so a later delta reflects the market, not a different question.
Definition
A prompt set is the declared, specific list of questions run against each AI engine to produce a citation measurement. A trustworthy score always discloses which prompt set produced it, not just the headline number.
Changing the prompt set between measurement runs breaks the ability to measure a real change over time. A fixed prompt set re-run on a cadence, monthly is a common default, is what turns a single-run snapshot into a trend.
Same ruler
See how this is measured
This term is part of the same declared methodology every score on this site follows: which prompts, which engines, how many runs.
Related terms
Buying-Intent Prompt
A test question phrased the way a real buyer would ask it when comparing or choosing a provider, not a broad category keyword. The basis for a defensible citation measurement.
Run
One execution of a prompt set against an engine. AI outputs are not fully deterministic, so a single run is a snapshot; several runs, or replications, form a range with a confidence interval.
Related reading
Want to see where your own brand stands?
One-time report, no subscription, delivered in days.